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When the wedding bells rang throughout the town, and you and your new husband ran arm and arm from the church into the waiting limousine, you surely had no idea that you would be pregnant soon after.

At first, the sex was great, earth shattering even, but then the pregnancy “blahs” set in and now you would rather curl up with a good romance novel than have to go through the matter of having sex. Having to take all your clothes off, actually do the deed, and then clean up afterwards sounds like too much work in your condition.

Understanding Weight Gain During Pregnancy

Your body is a temple; a pure place where your child is growing, and expanding. Although this is a great and beautiful thing, your temple is only so big. When the child gets to be a certain size, in utero, your temple will need to have an addition put on.

Your body grows as your baby does, and so this might be a depressing thought, but you should remember that the weight will eventually come off and that the most important thing is that your baby will be born healthy.

You Feel Like a Penguin in Mating Season

So you are six months pregnant, and so far you have gained a total of 15 pounds. You always knew that weight gain during pregnancy was normal, but you sure don’t feel normal. With all this additional weight your body is carrying you feel like you could collapse at any moment just from the burden. You feel that penguins have more grace than you.

Weight gain during pregnancy has been more of a problem to most people than most possibly would have thought; not only do you feel fat and awkward, but you also most likely feel totally unattractive.

Sexless Goddess

What with most of the weight gathering around your waist, hips, and butt, this can tend to make you feel rather disgusting. Despite feeling nasty, you should remember that your husband is still going to desire physical intimacy with you. After all, he isn’t going through the same physical changes as you and so he doesn’t understand that sex might not be what you need.

In your eyes, you see a fat, awkward, harpy whose weight gain during pregnancy has only added distress and depression to your life. But in your husband’s eyes you are a glowing goddess of life!

To him, you couldn’t be more beautiful. You are not only the love of his life; you are also the vessel carrying his child. You are beautiful, sensual, and your breasts are bursting out of your top. To him, you have never been sexier. This is the main reason that men are still very into sex during their wife’s pregnancy.

All this to say that weight gain during pregnancy is normal. At times your love life may be effected, but the up side to all the difficulties is; you’re baby will be healthy!

Sophia Ton is a freelance writer who writes about family topics. She loves to shop for baby items at .

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Ask anyone that you meet if they’ve ever had an idea to write a book and I bet that 99% of the time their eyes light up and they say ‘Yes.’

Everyone has numerous wonderful book ideas. My experience and conversations with thousands of people tell me that this is true. The difference between those that actually write a book and those that don’t is simple. Those that don’t write a book don’t believe that they can.

That’s simply not true. Anyone can write a book.

If you can talk, you can write.

Take a look at 5 of your favorite books, fiction or Non-fiction it doesn’t matter. In fact, grab a few of each. Now, open each book and read a few paragraphs. What do you see? What you’ll likely notice is that there is a common theme running in all of them.

They’re written conversationally. They’re written like you talk. Conversational style is the best style because it is easy to read, easy to understand and easy to write.

Take a look at some of the most prolific authors, both fiction and Non-fiction. Stephen King comes to mind as a very prolific fiction writer. Non-fiction writers might include the Chicken Soup series and co writers Jack Canfield and Mark Victor Hansen. All of those books are written conversationally. They’re accessible to readers of all ages, income levels, and IQ’s.

Conversational style eliminates jargon. It eliminates large words that people have to rely on a dictionary to understand. Conversational style also uses the word ‘you’ often. It’s written as if you were writing a letter or telling a story to a friend.

Basically, if you can write a letter to a friend, then you can write a book-I promise. Of course you need to be able to plan a book too but all that requires is a plan or an outline. Once your outline is established, writing the book can take as little as a month to complete.

Bob Burnham

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What is Green Tea Extract?

Green Tea Extract is the concentrate of the green tea leaf. The leaf is steeped in alcohol or some other solvent, which is then left to evaporate, leaving the extract. It has all the essential properties of the Green Tea Leaf. The extract has more of the essential parts, while parts of the leaf have no benefit, or effect at all.

Why You WANT it

Just as in green tea, the extract is loaded with plant nutrients called phytochemicals. They’re among some of nature’s strongest and most beneficial substances. The anti-oxidant rich phytochemicals, powerfully defend against the damages caused by free radicals in our bodies.

The free radicals are ‘missing a screw’; literally, they have an unpaired electron, which makes them unstable. They form fast chain reactions and can destabilize other molecules - that’s not good for us. The anti-oxidants found in Green Tea Extract neutralize the free radicals, and in so doing provide a number of noted benefits including: treating headaches, correcting poor digestion, and lowering cholesterol. Not only does the extract provide anti-oxidants, but studies have shown that our blood’s capacity for holding anti-oxidants increases. Not only do we get the healthy nutrients in the extract, but also our bodies are able to hold more - it’s like a Power-Up!

Another benefit from Green Tea Extract is increased metabolism, and therefore, weight loss. Green Tea DOES have caffeine, and you might be inclined to think that’s what raises the rate of metabolism, and gives more energy. However, a study was done where the same amount of caffeine as is found in Green Tea was introduced to the body. The result was that the heart rate increased, but the metabolism did not; caffeine alone had a different effect. In fact, studies have shown that Green Tea Extract raises the metabolism, but NOT the heart rate, which makes it safer than some other herbal weight loss supplements.

Here is an expanded list of benefits for Green Tea Extract:

? Philippines Medical Study showed positive results in its ability to treat acne

? It stimulates the immune system and even fights dental plaque.

? It contains ECGC, a powerful type of anti-oxidant approximately 200 times more potent than Vitamin E

? Has been shown to fight cancer, and even protect against liver damage

How Do You Get it?

If you’ve been thinking about taking Green Tea Extract, it’s important that you educate yourself about all of the health risks. For example, the caffeine can have an adverse effect on some people - so it is ALWAYS necessary for you to consult a professional before you start any serious change in diet.

Once you have all the facts, you’ve spoken to your Doctor or other professional, and you choose to start taking it, it’s very easy to find. Almost any Vitamin store or drug store will have it in stock. Remember, Green Tea Extract won’t always be sold in the same way. Different companies might mix it, or include other vitamins, herbs, chemicals, etc…. So don’t just buy the first bottle you see with “Green Tea Extract” written on it. Read the label, and do your homework. Be smart. Be safe. Be well.

Celia Namart an avid traveler has collected her thoughts and ideas during her many travels around the world, back from a recent trip to Asia Celia writes about natural health remedies and green tea at .

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Do you understand the difference between “case law” and “statutory law”? Have you ever wondered what the term “common law” meant? If you struggle with these legal terms, this article will help.

Judge-made law. Statutes come from the legislative branch of the government, while case law is the product of the judicial branch. Black’s Law Dictionary defines “case law” as “the aggregate of reported cases as forming a body of jurisprudence, where the law of a particular subject . . . is formed by the adjudged cases . . ..” The definition of “common law” in Black’s states, in part: “the body of those principles . . . which derive their authority solely from usages and customs . . . or from judgments and decrees of the courts recognizing, affirming and enforcing such usages and customs . . ..” The labels of common law and case law essentially are interchangeable.

Legal precedent/ stare decisis. These concepts play an important role in the development of case law. Borrowing again from Black’s, legal precedent is a prior decision of a court that furnishes authority for a similar, future case involving a similar question of law. Courts decide cases largely on the basis of principles established in prior cases, which are close in facts or legal principles to the case at hand. A court’s decision on a new matter will create a rule of law for a particular type of case that will be referred to in the future when a similar case is decided. The doctrine of stare decisis, which is defined by Black’s as “to abide by, or adhere to, decided cases,” is a significant principle in the creation of case law. Trial courts and courts of appeals stand by precedent so as not to disturb a settled point. Note Black’s: “when court has laid down a principle of law applicable to a certain state of facts, it will adhere to that principle, and apply it to!

all future cases, where facts are substantially the same; regardless of whether the parties and property are the same.”

From where does a case come? Much of the case law applicable to Indiana foreclosures comes from the Indiana Court of Appeals ( .

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I am in sales and marketing by profession so it was natural for me to put together a ‘marketing piece’ selling myself to the women I corresponded with.

I wrote a four page letter in which I tried my best to describe myself, my occupation, my lifestyle, my general health, where I lived, my hobbies and interests, my personal philosophy and outlook on life, what I expected from a wife, how I expected I would contribute as a husband, how many children I wanted, why I was looking for a Russian wife, et cetera.

I tried to be as truthful as possible, but I also tried to put my best foot forward. I’m not going to tell you to lie in a letter.

Keep all the negative stuff out of your letter.

In short, don’t list a litany of tales of woe about how you got screwed over in your divorce, your problems meeting women, your job is going nowhere, you are lonely or miserable, and you are bored with life.

If you list all the medical operations you have had, and all the bad luck you have had, how interested would a woman be in you?

On the other hand, I would not boast about yourself either. This is a big turnoff. All she is concerned with is that you are healthy, financially secure, that you can take care of her and any children you have, and that you are interested in her and a family life.

She doesn’t care that you are Chief Executive Officer of Intergalactic Corporation. She doesn’t care about how many women are swarming around you and how much property and money you have. She is more likely to feel insecure when you tell her those things rather than take comfort in them.

Just tell the truth about yourself in a positive light. She is going to be able to tell the truth about you in about two minutes to two weeks after you bring her home. That is not the time you want her to find out about any major discrepancies in your story.

John Kunkle has been married to a Russian women for over five years. He has travelled the path from finding her, to traveling to Russia, to bring his wife to America, and adjusting to married life. He will show you step by step how to do this yourself.

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Many people are placing a large amount of importance on the type of shoes that they buy in this day and age. At one stage, many years ago, shoes were only worn as a way of protecting your feet. However in this day and age they more often than not worn to make a statement. Increasingly, they have become a very important part of any woman’s wardrobe and the shoes a woman wears with a particular outfit can either make it or break it. Over the last few years designer shoes for women have become all the rage and although the initial outlay can be expensive they are worth it in the end.

For many women the answer as to whether it is worth spending such a large sum of money on one item will be either yes, no or maybe. But you must remember that designer shoes can cost hundreds and may be sometimes thousands of dollars to buy, and the way in which a woman answers to as to whether they are worth it or not says a lot about her.

For women who say yes it shows that they feel that spending extra on a pair of shoes is worth every cent and it also means that they feel style and fashion are high on their list of priorities.

However those women that decide maybe to the question posed then they will probably only look at buying a pair for a special occasion and that she is willing to pay the price for a one off purchase. But this does not mean that they agree with the prices that are charged (which at times can be exorbitant) it just means that they would on a special occasion pay the price.

But those who say no really do mean that they are very conscious of what they spend on their shoes and are really after value for money over style and being part of the latest fashion craze.

It is hard to believe but the majority of women who were asked this question fell into the no category as they really do not believe and really believe that the price being charged for designer shoes is not worth what you will get.

Although most designer shoes are beautiful to look at, there is also quite a bit of prestige associated with wearing a pair of shoes that have been produced by one of the many famous design houses around the world. Certainly when a woman is wearing a pair of designer shoes, other women and just as many men will sit up and take notice of them. But that is really all a pair of designer shoes are worth where value is concerned.

When looking at purchasing a pair of shoes most women are looking for shoes that will last and unfortunately a lot of designer shoes are not designed to be durable as their construction is not sturdy. Just imagine how you would feel that the $500 pair of shoes you brought a week ago and as you walk down the street the strap or heel breaks on them. You would feel even worse if the $1,200 pair you brought the sole begins to disintegrate after you take a walk in them in light rain.

It is quite simple that most women in this day and age are not willing to spend that sort of money on one pair of shoes, no matter whose name happens to be on them.

When purchasing a pair of designer shoes need to think about what sort of protection they will offer your feet. Unfortunately most designer shoes do not offer this and it seems that the less shoe there is the higher the price you are likely to pay for them. If you look at some of the designer shoes available at the moment, you would wonder how they would stay on your feet and just how much little protection they offer you. In fact some of the designs available today not only offer your feet no protection, but they could be dangerous to wear.

Another issue you have to consider with designer shoes is whether they are comfortable or not. Unfortunately in the fashion world comfort has never played a major role and in most cases you will find the shoes to be extremely uncomfortable to wear. They really offer any support to your feet unless they happen to be designer sneakers (and they would not look good when going out at night with that snazzy little number you are wearing). A lot of models have ruined their feet because they have had to wear designer shoes over a period of time.

But as each woman has their own unique style and different priorities from others, then designer shoes for these women are well worth the money spent. These are the type of women who can easily afford the extravagance of such items and are very interested in the latest fashion trends which have been designed by the top fashion designers.

But what many people do not realize is that though these women are in the minority, the rest would only dream of spending no more than $100 on a good pair of shoes, whilst others would only consider up to $50, you may even find some that would only spend as much as $25 on a pair of shoes.

So think long and hard about when and why you want to spend a large sum of money on a pair of designer shoes before buying them.

Allison Thompson, who has an invested a large amount of money in shoes and boots over the years and decided to build a site dedicated to designer shoes for all the women out there. If you would like to know more than please visit .

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So you just went through a rough divorce and are back on the single scene. What do you do?

Being in the single pool once again can be a tough scanario for many divorced men. It’s unfamiliar territory and it’s a little frightening.

In part of 1 this article, I discussed the first 5 steps you must take in order to break through this mindset and start dating, and more importantly ENJOY being single once again.

here are the next 5 steps in the process:

***STEP 6- Have a game plan***

When you actually meet women that you find attractive, what will you do? What will you say and how will you behave? If you are one of the guys who is completely at a loss for words, you may want to invest in yourself by reading a couple of books, attending seminars or workshops.

This requires you to leave your ego at the door, as it’s no different than deciding to hire a personal fitness trainer at your gym. If you don’t know what you’re doing, find guys who are proficient at it, seek their advice, and model what they do.

In my seminars and workshops, I have encountered all sorts of men, single and divorced, from office workers to engineers to doctors. If you leave your ego at the door, you’ll start getting the results you want.

Make sure you seek advice that produces results, regardless of whom you go to for it. This leads me to a subsection of step 6.

Avoid poor advice. Please, stay away from the Dr. Phil and dear Abbey dating advice that will make you want to hang yourself. If that type of advice has ever worked for you, then please, by all means go for it. In my observation, guys often experience worse results due to that sort of advice. Enough said on this one.

***STEP 7-Excommunicate the ex***

Never ever complain about your marriage or your ex. I don’t care if your ex was a demon who crawled out of the depths of hell to torment you, do not mention her!

Do not talk about her. Please! See a professional therapist of some sort to work out your angry feeling towards her. She is not a conversational topic for the new women you’re dating. This is an often repeated costly mistake.

I know you’re upset and I know the temptation to badmouth here is great. However, you ought to realize that when you’re doing this, your ex-wife is still controlling your life as she is costing you dates, mates, and peace of mind, because you are allowing her to consume your thoughts.

STOP allowing her to run your life.

I feel silly for having to even write this, but I have come across such a plethora of men who seem determined to shoot themselves in the foot by discussing their ex too quickly.

Once you have been dating your new mate for some time, you can perhaps discuss a few things and share some funny battle stories if you really insist on doing so. (I said a few, like twice a year).

Focus on the positive! Do not dwell on the negative.

Most people understand that divorce is a bitter experience and there is no need for you to elaborate on this.

And seriously, how can you enjoy a GREAT time with this new person you’re spending time with, when you’re recalling bad memories and negative emotions from the last person you were with? Let her go out of your mind.

***STEP 8 *Do not jump into another relationship immediately***

At this point, full-fledged relationships may resonate with you because they present that sense of familiarity. Again, it’s like the old guy who wanted to go back to the Shawshank prison because as horrible as the situation was, it made sense. (note: I am not comparing marriage to a prison, even if some of my pals would like to make that claim.)

What I am saying is this: If you were divorced a few months ago after a lengthy marriage, you probably are not ready to jump into another super serious relationships. They say time wounds heals and you need the time to heal.

Go out and date a few different women. Don’t compare each woman to your ex. I don’t care if your ex-wife could convert water into wine; it’s over with. Apparently, it was really crappy wine, because you didn’t want to say.

Having fun ought to be part of your focus. Again, It is essential to start surrounding yourself with men who genuinely like to go out and have a good time. If you’re hanging out with guys who resemble the disheveled weatherbeaten looking members of Al Bundy’s no-mam club who like to bitch and snivel, you’re going to be surrounded in that negative energy. Befriend people who are positive.

***STEP 9- Fix up your pad, pal***

Create an environment that is conducive to entertaining female guests. It doesn’t matter if you lost the house in the settlement. Whatever! Your current place of residence should be presentable. I could easily write another lengthy article on what would create a home that is female-friendly.

For a start, make sure it’s clean, paying extra attention to the bathroom and the kitchen. If your bathroom looks like it’s hosting species of organisms not yet recognized by modern science, you’re shooting yourself in the foot. Clean up the place even if it takes paying a housekeeper.

***STEP 10 *Be comfortable with the fact that you have kids***

Again, this goes back to attitude! I can’t tell you how many guys are so worried about the fact that they have kids.

Listen, will there be some women who won’t be interested in a relationship because of your kids? Yes, but there will be MANY who will be fine with it. I know guys who have girlfriend 10 year younger, who happen to have a few kids.

Is that weird? No.

In fact, I am now going to share something that is going to be some of the most invaluable dating advice you’ll ever receive in your life:

*It’s only weird if you think it’s weird*

If you think it’s weird, you will have created limiting beliefs that will control your behavior accordingly. If you let go of that belief, you will realize that there is no truth in it. You’ll realize it’s something that is a generalization that you created in your heard based upon unsound ideas

Destroy the limiting belief and create a new one, a new belief that says it’s possible to date attractive and interesting women regardless of if you have kids, and regardless of if you are divorced.

Whether you are divorced or are divorced with kids, there are plenty of single women who will date you. Many guys are already doing this. You can do it as well. It’s important to know what attract women and the responsibility falls on you to present your most attractive self.

I strongly recommend you read part 1 of this article. Implement the 10 steps and notice how your dating life and attitude will change.

Wishing you the best,

Cameron Teone

Copyright (c) 2007 Cameron Teone

Cameron Teone is a well known dating coach who teaches dating seminars & “Field-workshops” where he accompanies men to various social venues to demonstrate and provide live feedback on how to Meet, Approach, Attract, & date women. Author of Building Attraction Secrets.

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Here is a checklist of things that you need to include in your copy. It is a good idea to go through this checklist to see whether you have included all the necessary items.

? Have you included the word ‘you’ in your headline, or at least implied it?
? Does your headline grab attention and shout out strong benefits?
? Is your headline relating to the needs of your reader?
? In your headline, have you flagged the specific group you are marketing to?
? Does your second paragraph or subheading flow on from the headline, hinting at a solution to the problem?
? Is your copy addressing the fears, wants and needs of your buyer and does it show them how to achieve the best results?
? If you’ve made some claims, have you shown them why it should get results?
? Did you start off with the most powerful benefit?
? Did you give your reader all the details and benefits that they need when making their buying decision?
? In your copy, did you address all potential objections?
? Did you include case studies and testimonials?
? Did you include a guarantee?
? Did you include a limited offer?
? Have you included an offer that has a high perceived value to the reader? Will it be of interest to them?
? Did you tell your reader the reasons why you are making this offer?
? In your last paragraph, do you summarise the most powerful sales appeal and create a sense of urgency?
? In your copy, have you told your reader what to do e.g. “Call now on,,,,,,,,,,,,, to get your free copy etc. ………..?
? Is it easy for your reader to respond to your copy?
? Is your copy following the flow of “Problem, Agitation and Solution”?
? Is your copy written in a friendly, conversational tone that is easy to understand?
? Have you used short paragraphs with short words and short sentences?
? Is there any word that you need to replace with a more ‘punchy’ word?
? Does the copy you have written flow well?
? Are the important words highlighted?
? Have you written your copy so it is easy to understand?
? Have you scrapped all redundant words?
? Have you used the word “you” twice as much as you used “we” or “I”?
? Have you used the ‘active’ voice in your copy (and not the passive voice)?

For more copywriting tips and information about how we can help you with write fantastic copy, or if you’d just like a second opinion on copy you’ve written, visit the Words that Sell website:

Shane Mills - Words that Sell

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As a child, money seems to somehow “grow on trees” as mum and dad always appear to have money to buy things.

Even though this is clearly not the case, it’s unfortunately the perception of children who live in a very consumer oriented world.

Rather than letting your child grow up thinking that money comes easily, you need to institute some form of education that teaches them how to understand and use money wisely.

Teach them young and they will carry forward that knowledge and live a better financial life. Here’s a few tips how :

From ages 3 - 7

1. Show them the value of money by explaining what $2 can and can’t buy. It may be an idea to do this whilst walking down the super market aisle or toy aisle (if you are game!).

2. Let them watch you pay for things. You may even start by letting them hand over the cash or pressing the OK button on the ATM.

3. Do not give them notes. Pay their pocket money in coins as your children need to understand how to allocate their money.

4. Show them how to visualise their goals. Get them to draw what they want to save up for. Keep the goals realistic otherwise they will very quickly lose interest.

What they learn -

? Different things have different values.
? Money simply doesn’t grow on trees and that you have to work for your money.
? You have to allocate your money for different things

From ages 7 - 12

1. Encourage them to participate in the school banking programme. This will give them a sense of regular commitment to savings.

2. Get them interested in looking at their bank statements and following how much money they are saving. This will get them used to scanning banking paperwork.

3. Get them to start thinking of a long term saving goal and work out how long it will take them to reach that goal.

4. Give them a combination of notes and coins for their pocket money. This will really strengthen their allocation abilities and efficient usage of spare change.

5. Start showing them the family bills and explain positively that the bills have to be paid to keep the family going.

What they will learn -
? Saving is a planned activity and something that needs a bit of thought rather that just putting away what’s left over.
? The value of small change
? It takes a fair bit of money and good money management skills to keep a roof over their head.

For Teenagers

1. Encourage them to set up their own bank account and use internet banking.

2. Direct debit their pocket money into their account. This will get them used to dealing with intangible payments, and that electronic money is not just a set of numbers.

3. Make them responsible for their own bills such as mobiles. This is a very quick way to teach them how to spend wisely.

4. Try not to lend money to them for purchases that are of an extravagant nature. If they really want it, encourage them to get a part time job to save up enough. If you do loan money to them, do so only on the grounds that you will reduce the amount of their pocket money until the loan is paid.

5. Charge them board if they have a part time job - this will start getting them into the habit of paying their way for things they take for granted - like food and shelter!!

6. Introduce them to the concept of return on investment. Show them the value of putting some of their money into high interest savings accounts or even into managed investments.

7. Highlight the fact that if they start now they will be so much better off down the track.

What they learn -

? Not only will they learn more modern and more efficient banking techniques they will also learn how to curb their wants, or find ways to earn rather than going into debt for something that is not totally necessary.

? It takes money to create money.

Greg R Smith is money expert from Australia who is recognized for his gift to translate the often complex money world into simple over the kitchen table language. He is a qualified financial planner with over 20 years experience and is also a best selling an author, TV presenter, columnist, public speaker and radio presenter. He is also the inventor of a revolutionary money box that will change the way children learn about money forever - visit for more.

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One of my customers asked me a question about font choice for her sales letter the other day and this got me to thinking about the purpose of a sales letter.

No matter what you are selling your sales letter has a job to do, and it needs to do that job in the most efficient manner possible ?V this means that it has to get read. For your visitor to want to read your sales letter (or web page) you not only need to have a good headline and high quality content but that content must be presented in a way that is easy to read on the computer screen.

This means you need to use fonts that are easy to read and relaxing on the eyes…

Don’t use fonts that are too small - I’ve got good eyes but I don’t want to sit with my nose pressed against the screen just to read your message. By the same token I don’t want to sit, so far away from my computer that I can’t reach the keyboard because you’ve used too large a font either!

Generally speaking anything written in a size 12 to 14 will be easy to read, but you do need to be aware that a size 12 ‘Times New Roman’ font has a lower readability factor on the computer screen than say a size 12 ‘Verdana’.

This is partly because one is a serif and the other is a sans serif font, but also due to the fact that, letter for letter, the size 12 ‘Verdana’ font is physically bigger than the size 12 ‘Times New Roman’ font.

Sans Serif Versus Serif Fonts.

Many people, myself included, are confused when people talk about serif and sans serif fonts - just what are they?

In a nutshell, a serif font is a font that has extended lines at the end of characters.

For instance if you look at the letter ‘E’ in a Serif font such as ‘Times New Roman’ you will see that the middle horizontal line of the ‘E’ has little vertical lines added to the end of it.

If you now look at the same letter ‘E’ typed in a Sans Serif font such as ‘Verdana’ you will not see the small vertical lines added to the middle horizontal line of the letter.

Most studies show that ‘Serif’ fonts are easier to read than ‘Sans Serif’ fonts, therefore they are more often used for longer bodies of text.

However, Dr. Ralph F. Wilson did some research in 2001 on the readability of different fonts on computer screens and the results were a little different than expected.

He found that comparing a size 12 ‘Times Roman’ (Serif) to a size 12 ‘Arial’ (Sans Serif) there was a 2 to 1 factor of readability in favour of the ‘Arial’ font.

Now this flies in the face of conventional wisdom until you consider, as mentioned earlier, that size for size the ‘Times Roman’ font is physically smaller than other fonts.

Unfortunately no comparisons are listed for a size 14 ‘Times New Roman’ font compared to a size 12 ‘Arial’ font which can make the results seem a little skewed.

Not All Computers Are ‘Loaded’ With Obscure Font Faces.

When selecting the choice of font for your sales letter or web page you should keep in mind that the majority of computers do not have hundreds of different fonts loaded. Because of this, if you choose to use an obscure font in your copy you run the risk of not having your sales letter appear on your prospects computer screen.

Alternatively it may appear with a substituted font in place of your chosen one which can make the layout and legibility very suspect to say the least.

For these reasons it is wise to stick to the most common fonts so that you can ensure most people will be able to read a pleasant looking sales letter or web page.

Some of the easiest to read fonts on computers are:

Arial (Sans Serif)

Verdana (Sans Serif)

Tahoma (Sans Serif)

Courier New (Serif)

Georgia (Serif)

Times New Roman (Serif)

I myself prefer to use ‘Tahoma’ for headlines and sub-headlines with the main body being typed in ‘Times New Roman’.

This ensures that there is a major contrast between the body text and the headlines which is important, not only because you want to catch peoples eye with your headlines, but also because many people skim through your sales letter looking only at the headlines and sub-headlines.

They are looking for items of interest and if they don’t see any they will simply click away.

To further emphasise your sub-headlines and help your readers skim through your sales copy you need to also choose a different colour for them, a personal favourite of mine is a darker red colour (hex code #BA0003) which doesn’t shout ‘Danger’ at the reader.

Another tip is to highlight or otherwise decorate words and phrases that you want your readers to sit up and take notice of as they read your words.

Words that are “hot buttons” should be decorated to grab your prospect’s attention by using font characters such as bold, italic, underline, different colour, different size, or highlight.

Don’t go overboard with this though and do be sure to test any changes you make against a ’standard” version of your letter to see which one gets the best results.

Copyright (c) 2006 Stuart Elliott

Stuart Elliott is a world class copywriter who has written numerous articles about sales letters and copywriting. Go grab a FREE copywriting power pack at: .

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